During an eye tracking study on how consumers navigate websites when looking for information,researchers were surprised to find that the most effective ads were:

Question

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The most effective ads were those that included only text. This is surprising as many advertisers tend to focus on visually appealing ads with images and animations. However, this study suggests that consumers may actually pay more attention to ads that are straightforward and easy to read.

During an Eye Tracking Study on How Consumers Navigate Websites