________ tests are tests of the ad or commercial under natural viewing situations.

Name: ________ tests are tests of the ad or commercial under natural viewing situations.
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Question

Quizplus · Accepted Answer

Field tests are conducted in natural viewing situations, such as in a home or at a movie theater, to determine the effectiveness of an ad or commercial in real-world settings. Tracking studies and posttests can also be conducted in the field, but laboratory tests are conducted in a controlled environment.

________ Tests Are Tests of the Ad or Commercial Under