The fact that people brought in to a lab setting to look at ad mockups may look at the ads more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n):

Question

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This phenomenon is known as the "lack of realism" effect, where participants in a controlled research setting are more likely to scrutinize stimuli than they would in their natural environment.

The Fact That People Brought in to a Lab Setting