Each of the following is an argument against measuring advertising effectiveness EXCEPT:
A) assessing effectiveness can avoid costly mistakes
B) disagreement as to what to test
C) the objections of creative people
D) research problems
Correct Answer:
Verified
Q9: Asking consumers for their reactions to the
Q10: _ tests are tests of the ad
Q11: An eye tracking study asked participants to
Q12: The fact that people brought in to
Q13: Which of the following is used in
Q15: Which of the following is the most
Q16: Which of the following is NOT a
Q17: Testing whether the impact and use of
Q18: One disadvantage of _ is that mock-ups,storyboards,or
Q19: Which of the following is a pretest
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