Which of the following is used in field posttesting of ad effectiveness?

Question

Quizplus · Accepted Answer

Recognition tests are used in field posttesting of ad effectiveness which involves exposing consumers to an ad and then testing their recognition or recall of the ad. This helps advertisers to evaluate the effectiveness of the ad in terms of communication and brand recall. Readability tests are used in copy testing, consumer juries are used in pretesting and rough tests are used in the production stage of ad development.

Which of the Following Is Used in Field Posttesting of Ad