Which of the following is NOT a reason why advertising researchers are using eye tracking technology for measuring advertising effectiveness?
A) Increased emphasis on accountability
B) Technological improvements in the methodology
C) Eye tracking is a new way to measure ad effectiveness in the 21st century
D) Improvements to existing media forms
Correct Answer:
Verified
Q11: An eye tracking study asked participants to
Q12: The fact that people brought in to
Q13: Which of the following is used in
Q14: Each of the following is an argument
Q15: Which of the following is the most
Q17: Testing whether the impact and use of
Q18: One disadvantage of _ is that mock-ups,storyboards,or
Q19: Which of the following is a pretest
Q20: Commercials and print ads are posttested to:
A)
Q21: _ is the laboratory method of pretesting
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