Commercials and print ads are posttested to:
A) gain relatively inexpensive feedback
B) avoid the use of surveys
C) determine if a campaign is accomplishing the objectives sought
D) determine if the organization's mission statement needs to be modified
Correct Answer:
Verified
Q15: Which of the following is the most
Q16: Which of the following is NOT a
Q17: Testing whether the impact and use of
Q18: One disadvantage of _ is that mock-ups,storyboards,or
Q19: Which of the following is a pretest
Q21: _ is the laboratory method of pretesting
Q22: The portfolio test for ads assumes that:
A)
Q23: When two or more ads are used
Q24: In order to assess consumers' emotional attachment
Q25: Some firms conducting theatre testing also insert
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