Some firms conducting theatre testing also insert the commercial into actual TV programs in certain test markets.This is called:
A) readability tests
B) on-air tests
C) concept tests
D) tracking
Correct Answer:
Verified
Q20: Commercials and print ads are posttested to:
A)
Q21: _ is the laboratory method of pretesting
Q22: The portfolio test for ads assumes that:
A)
Q23: When two or more ads are used
Q24: In order to assess consumers' emotional attachment
Q26: Which of the following statements DOES NOT
Q27: A _ is conducted very early in
Q28: An advantage offered by field test measures
Q29: _ is a readability test which examines
Q30: Many approaches toward effectiveness tend to measure
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