Many approaches toward effectiveness tend to measure consumer knowledge rather than emotions because:

Question

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Emotions can be difficult to measure, as they are often subconscious and consumers may not be fully aware of their emotional attachment to a brand. This can make it challenging to accurately measure emotional responses to advertising or marketing efforts. As a result, many approaches toward effectiveness tend to focus on measuring more tangible factors such as consumer knowledge or awareness. Additionally, measuring emotional responses can often be more costly and time-consuming than measuring rational thought, which may also limit its use in research.

Many Approaches Toward Effectiveness Tend to Measure Consumer Knowledge Rather