A ______ is conducted very early in the campaign development process in order to explore the consumer's response to a potential ad.

Question

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A concept test is typically conducted early in the campaign development process to gather feedback from consumers on their response to a potential ad concept. This can help advertisers make informed decisions about which ideas to pursue and which to discard, ultimately leading to more effective campaigns. Recognition tests, field tests, and laboratory tests may be useful at later stages of campaign development, but are not specifically designed to gather feedback on ad concepts.

A ______ Is Conducted Very Early in the Campaign Development