In order to assess consumers' emotional attachment to a brand,Ipsos-ASI identified a series of ______ that could be used to assess brands,such as social,outgoing,extroverted,spontaneous,and independent.

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Ipsos-ASI identified a series of 'personality traits' that could be used to assess brands, such as social, outgoing, extroverted, spontaneous, and independent.

In Order to Assess Consumers' Emotional Attachment to a Brand,Ipsos-ASI