An advantage offered by field test measures is:

Question

Quizplus · Accepted Answer

Field test measures offer more realistic testing conditions, which can result in more accurate and reliable data. This is because viewers are more likely to behave in a natural way in real-life settings, rather than in a controlled laboratory environment. Greater control of noise, avoidance of potential sabotage, and the ability to isolate causes of viewers' evaluations are advantages offered by other types of measures, such as laboratory measures or surveys.

An Advantage Offered by Field Test Measures Is