Sometimes,participants rate an ad as good on all characteristics because they like a few characteristics and overlook specific weaknesses.This is called:
A) prejudice
B) bias
C) distortion
D) halo effect
Correct Answer:
Verified
Q28: An advantage offered by field test measures
Q29: _ is a readability test which examines
Q30: Many approaches toward effectiveness tend to measure
Q31: The advantage of the _ method is
Q32: The use of pupillometrics has waned over
Q34: Advertising testing that studies dilation or constriction
Q35: Which of the following questions is more
Q36: The primary measure used in on-air testing
Q37: The disadvantages of a _ are that
Q38: Pretesting of finished ads can consist of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents