The disadvantages of a ______ are that the results are not quantifiable and group influences may bias participants' responses.
A) concept test
B) recall test
C) focus group
D) laboratory test
Correct Answer:
Verified
Q32: The use of pupillometrics has waned over
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Q34: Advertising testing that studies dilation or constriction
Q35: Which of the following questions is more
Q36: The primary measure used in on-air testing
Q38: Pretesting of finished ads can consist of
Q39: Disadvantages associated with laboratory tests include:
A) lack
Q40: _ is a rough commercial test in
Q41: Galvanic skin response is also known as:
A)
Q42: _ is a technique for measuring advertising
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