____ is a technique for measuring advertising effectiveness.With this method,three measures of a particular ad appearing in a magazine are taken to determine if the ad was noticed and read.
A) Burke Day-After Recall method
B) Starch recognition method
C) Tracking
D) Split-run test
Correct Answer:
Verified
Q37: The disadvantages of a _ are that
Q38: Pretesting of finished ads can consist of
Q39: Disadvantages associated with laboratory tests include:
A) lack
Q40: _ is a rough commercial test in
Q41: Galvanic skin response is also known as:
A)
Q43: The most commonly employed method for posttesting
Q44: Which one of the following statements about
Q45: _ measures electrical frequencies in the brain
Q46: Which of the following is NOT a
Q47: _ take posttest measures of an advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents