The most commonly employed method for posttesting print ads is:
A) The recognition method
B) Indirect methods
C) Consumer juries
D) Inquiry testing
Correct Answer:
Verified
Q38: Pretesting of finished ads can consist of
Q39: Disadvantages associated with laboratory tests include:
A) lack
Q40: _ is a rough commercial test in
Q41: Galvanic skin response is also known as:
A)
Q42: _ is a technique for measuring advertising
Q44: Which one of the following statements about
Q45: _ measures electrical frequencies in the brain
Q46: Which of the following is NOT a
Q47: _ take posttest measures of an advertising
Q48: BMW has developed two new print ads
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