Which one of the following statements about the Starch test is NOT true?
A) The pulling power of various aspects of an ad can be assessed.
B) The effectiveness of competitors' ads cannot be compared.
C) Readership scores are a useful indication of consumers' involvement in the ad.
D) The Starch test is a posttest.
Correct Answer:
Verified
Q39: Disadvantages associated with laboratory tests include:
A) lack
Q40: _ is a rough commercial test in
Q41: Galvanic skin response is also known as:
A)
Q42: _ is a technique for measuring advertising
Q43: The most commonly employed method for posttesting
Q45: _ measures electrical frequencies in the brain
Q46: Which of the following is NOT a
Q47: _ take posttest measures of an advertising
Q48: BMW has developed two new print ads
Q49: In Starch tests,respondents may want to impress
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