Which of the following is NOT a disadvantage associated with DAR tests?
A) Thinking messages may be easier to recall than emotional communication.
B) DAR tests may favour emotional appeals by asking respondents to verbalize the message.
C) Program content may influence recall.
D) A pre-recruited sample may pay increased attention to the program and ads.
Correct Answer:
Verified
Q41: Galvanic skin response is also known as:
A)
Q42: _ is a technique for measuring advertising
Q43: The most commonly employed method for posttesting
Q44: Which one of the following statements about
Q45: _ measures electrical frequencies in the brain
Q47: _ take posttest measures of an advertising
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Q49: In Starch tests,respondents may want to impress
Q50: One example of a(n)_ is the number
Q51: Research shows that in Starch recognition tests,respondents
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