_____ measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.

Question

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Electroencephalographic (EEG) measures the electrical frequencies in the brain through electrodes placed on the scalp. It is commonly used in neuroimaging studies to examine brain activity and can be used to track responses to visual stimuli, such as advertisements. Option A (Electrodermal) measures skin conductance, option B (Pupillometric) measures pupil dilation, and option D (Cerebral response) is too broad and does not specify a particular method of measurement.

_____ Measures Electrical Frequencies in the Brain as the Individual