Pretesting of finished ads can consist of each of the following EXCEPT:

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Pretesting of finished ads can include portfolio tests to see how the ad fits with the overall campaign, dummy advertising vehicles to test different media formats, and readability tests to make sure the ad is easy to understand. Inquiry tests, however, are typically used during posttesting to measure the ad's effectiveness in generating responses or inquiries from consumers.

Pretesting of Finished Ads Can Consist of Each of the Following