Which of the following questions is more likely to be asked in a consumer jury test?
A) Which ad did you like best?
B) How did you like the music?
C) Will you buy this product after seeing this ad?
D) Is the ad layout convincing?
Correct Answer:
Verified
Q30: Many approaches toward effectiveness tend to measure
Q31: The advantage of the _ method is
Q32: The use of pupillometrics has waned over
Q33: Sometimes,participants rate an ad as good on
Q34: Advertising testing that studies dilation or constriction
Q36: The primary measure used in on-air testing
Q37: The disadvantages of a _ are that
Q38: Pretesting of finished ads can consist of
Q39: Disadvantages associated with laboratory tests include:
A) lack
Q40: _ is a rough commercial test in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents