When two or more ads are used in a ____,viewers are usually asked to rate or rank order the ads according to their preferences.

Question

Quizplus · Accepted Answer

This scenario describes a consumer jury test, where participants are asked to evaluate multiple ads and provide preferences or rankings. A comprehension test measures how well viewers understand the message of a single ad, a reaction test measures immediate emotional responses, and a readability test assesses the ease of reading and comprehension of text.

When Two or More Ads Are Used in a ____,Viewers