Which of the following statements DOES NOT describe a disadvantage associated with the theatre testing of ads?
A) The environment is very close to a natural advertising scenario.
B) The group effect may cause some to react to an ad when they would not have ordinarily.
C) The setup will be viewed as phony by many participants.
D) Participants will answer like they think they're supposed to not as a reflection of how they really feel.
Correct Answer:
Verified
Q21: _ is the laboratory method of pretesting
Q22: The portfolio test for ads assumes that:
A)
Q23: When two or more ads are used
Q24: In order to assess consumers' emotional attachment
Q25: Some firms conducting theatre testing also insert
Q27: A _ is conducted very early in
Q28: An advantage offered by field test measures
Q29: _ is a readability test which examines
Q30: Many approaches toward effectiveness tend to measure
Q31: The advantage of the _ method is
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