Asking consumers for their reactions to the message structure,the body copy or the music used in a communication piece is a test of what decision?

Question

Quizplus · Accepted Answer

Asking consumers for their reactions to specific elements like message structure, body copy, or music relates to evaluating the effectiveness and appeal of the creative tactics used in the communication piece. Creative tactics involve the execution details of how the message is communicated.

Asking Consumers for Their Reactions to the Message Structure,the Body