Skier Tommy Moe appears in ads for Dynastar skis in which he notes how the company's Coupe S Super Sidecut model helped him win the gold medal in the downhill race at the Winter Olympics.This is an example of which type of advertising execution?

Question

Quizplus · Accepted Answer

Tommy Moe's endorsement of Dynastar skis and his personal experience with the Coupe S Super Sidecut model is a form of testimonial advertising execution. He is essentially vouching for the quality and effectiveness of the product based on his own success using it.

Skier Tommy Moe Appears in Ads for Dynastar Skis in Which