The manufacturer of Smuckers jams and jellies used the following slogan for years: "With a name like Smuckers,it has to be good." The ad implies that the brand name is poorly chosen and is a negative attribute that is overcome by the high quality of the product.This is an example of a(n):

Question

Quizplus · Accepted Answer

The ad is a two-sided message because it acknowledges and addresses a potential negative attribute (the brand name) and then provides a counter argument by highlighting the quality of the product.

The Manufacturer of Smuckers Jams and Jellies Used the Following