When a target audience already holds a favourable opinion on a topic or issue a(n)_____ is most effective.

Question

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When a target audience already holds a favourable opinion on a topic or issue, a one-sided message is most effective. A one-sided message presents only the arguments and evidence that support the claim or position, without acknowledging any opposing or alternative views. This approach reinforces the audience's existing beliefs and attitudes, and may even enhance their commitment to the topic or issue. A two-sided message, on the other hand, presents arguments and evidence for both sides of the issue, which could introduce doubt, confusion, or counterarguments in the audience's mind. Nonverbal appeals and open-ended messages are not necessarily effective or appropriate in this context.

When a Target Audience Already Holds a Favourable Opinion on a Topic