According to the FCB planning model,a package goods company might want to send out free samples to generate trial and follow this with discount coupons to encourage repeat purchase when using a(n)_____ strategy.

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The habit formation strategy aims to encourage consumers to repeatedly purchase the product until it becomes a habit. Offering free samples can help generate trial among potential customers, while following up with discount coupons can encourage repeat purchases, leading to the formation of a buying habit. This approach is effective for package goods companies looking to establish strong brand loyalty among customers.

According to the FCB Planning Model,a Package Goods Company Might