Each of the following is a source of guidelines for the benefit claim of the brand message found in the creative tactics suggestions of the R&P planning model EXCEPT:

Question

Quizplus · Accepted Answer

The R&P planning model focuses on the relevance and potency of the message, where the number of benefits, intensity of benefit claim, and repetition of benefit claim are considered for creating effective brand messages. Information of benefit, while important, is not specifically mentioned as a guideline for the benefit claim in the creative tactics suggestions of this model.

Each of the Following Is a Source of Guidelines for the Benefit