Which of the following criteria is advertisers less likely to use in evaluating the creative work of their agencies?

Question

Quizplus · Accepted Answer

While likability of the message is important, it is not typically the top criteria for advertisers when evaluating creative work from their agencies. The other criteria listed (consistency with the brand's marketing and advertising objectives, appropriateness for the target audience, and appropriateness for the media) are typically more important and more commonly used in the evaluation process.

Which of the Following Criteria Is Advertisers Less Likely to Use