On a cost-per-minute basis,____ messages are the most expensive messages to produce.
A) video
B) audio
C) celebrity
D) print
Correct Answer:
Verified
Q72: A recent trend among major advertisers is
Q73: A written version of a commercial that
Q74: The audio portion of a commercial is
Q75: "You always have time for Tim Hortons"
Q76: According to the FCB planning model,a package
Q78: _ are catchy songs about a product
Q79: Each of the following is a source
Q80: The function of music in a commercial
Q81: The R&P planning model is superior to
Q82: Which of the following criteria is advertisers
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