Andrew is the creative director for an agency that has just taken on a golf ball manufacturer as a client.Before starting to develop creative ideas,Andrew reads some golfing magazines and spends time talking to some friends and co-workers who play golf.These activities are part of which stage of the creative process?

Question

Quizplus · Accepted Answer

The activities of reading golfing magazines and talking to friends and co-workers about golf are part of the preparation stage of the creative process. This stage involves gathering information and conducting research to better understand the client's needs and target audience before starting to develop creative ideas.

Andrew Is the Creative Director for an Agency That Has