A copywriter in the Creative Edge agency has just been assigned to the Wendy's fast food restaurant account.One of the first things he may want to do is:

Question

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Before beginning to write any copy or come up with big ideas, it is important for the copywriter to understand the target audience and their preferences, as well as to analyze the competition. By visiting fast food restaurants, sampling their food and talking to consumers, the copywriter can gain valuable insights on what makes Wendy's unique and what areas they can improve upon. This information can then guide the development of effective copy and ad campaigns.

A Copywriter in the Creative Edge Agency Has Just Been