The creative director of an agency has chosen three likely creative ideas to concept test through focus groups in a couple of major markets.The findings of this research will guide the final tweaking of the creative concept.This represents the ____________ stage of the creative process.

Question

Quizplus · Accepted Answer

The process of concept testing through focus groups is a method of verifying the effectiveness and potential success of the creative ideas. Therefore, this stage can be classified as the verification stage.

The Creative Director of an Agency Has Chosen Three Likely