The relevance of the creativity to the target audience supports the:

Question

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Brand positioning strategy is all about creating a unique image and perception of the brand in the minds of the target audience. Creativity plays a crucial role in achieving this objective by making the brand's message more engaging, relevant, and memorable to the target audience. If the creative approach is not relevant to the target audience, then the brand's message may not resonate with them, which can lead to ineffective communication and weak brand positioning strategy. Therefore, the relevance of creativity to the target audience is crucial for the brand positioning strategy.

The Relevance of the Creativity to the Target Audience Supports