______ is the extent to which an ad contains novel,different,or unusual characteristics.

Question

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Divergence refers to the extent to which an ad contains novel, different or unusual characteristics. It is a key aspect of advertising creativity, which involves developing unique and attention-grabbing messages that stand out in a cluttered marketplace. Positioning refers to the way a brand is positioned in the minds of its target audience, while relevance refers to the extent to which an ad is meaningful and resonates with its intended audience.

______ Is the Extent to Which an Ad Contains Novel,different,or