Account planners are responsible for the conducting and analysis of research in order to drive the creative process from a(n)___________ point of view.

Question

Quizplus · Accepted Answer

Account planners are responsible for understanding and representing the customer's point of view through research and analysis. This understanding of the target audience is then used to guide and inform the creative process. Therefore, the best choice is D - customer.

Account Planners Are Responsible for the Conducting and Analysis of Research