Studies show that creative advertising can positively impact emotional responses and get consumers' attention by:

Question

Quizplus · Accepted Answer

Creative advertising has the potential to break through the cluttered media environment and stand out from other advertising messages. This can grab consumers' attention and increase their emotional responses to the advertisement. In turn, this can lead to greater retention of the message and increase the likelihood of a consumer taking action based on the advertisement. Choices B, C, and D may also be true, but they do not directly relate to the impact of creative advertising on emotional responses and attention.

Studies Show That Creative Advertising Can Positively Impact Emotional Responses