Research shows that consumers perceive Molson's Export beer as strong,bold,and outdoorsy.This is an example of how consumers assign a _____ to a brand.

Question

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The consumers perceive Molson's Export beer as strong, bold, and outdoorsy, which indicates that they are assigning a personality to the brand. Personality is a set of human characteristics or traits that are attributed to a brand. In this case, Molson's Export beer is given a personality that is rugged, adventurous, and strong.

Research Shows That Consumers Perceive Molson's Export Beer as Strong,bold,and