Advertising appeals that relate to the consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.

Question

Quizplus · Accepted Answer

Emotional appeals aim to tap into the consumers' feelings, desires, hopes, fears, and aspirations, rather than just providing factual information or logical arguments. They are often tied to social or psychological needs, such as social status, identity, belonging, self-esteem, and pleasure. This can create a stronger connection with the product or service, enhance brand loyalty, and lead to higher levels of engagement and purchase intent.

Advertising Appeals That Relate to the Consumers' Social And/or Psychological