A dental hygienist in an ad for toothpaste is quoted as saying,"If patients could see what I see,they'd all use Colgate Total." Since everyone who goes to a dentist regularly is worried about plaque,gingivitis,and cavities,and her statement implies that other brands do a poorer job than Colgate Total at preventing dental problems,Colgate is using a(n)_____ appeal.

Question

Quizplus · Accepted Answer

The statement made by the dental hygienist is comparative because it compares Colgate Total to other brands and implies that it does a better job at preventing dental problems.

A Dental Hygienist in an Ad for Toothpaste Is Quoted