An ad campaign to convince people to stop smoking uses three teens bungee jumping off a bridge.When they reach the ground,each grabs a soda can,opens it,and takes a drink.As the third person takes a drink,the can explodes and kills him.The final screen reads,"No other product but tobacco kills every third consumer." This ad is using a _____ appeal.

Question

Quizplus · Accepted Answer

The ad is using a fear appeal to convince people to stop smoking by showing the deadly consequences of using tobacco. The use of the bungee jumping and soda cans is a visual metaphor for the risk and danger associated with smoking. The final message is meant to shock viewers into realizing the true danger of smoking.

An Ad Campaign to Convince People to Stop Smoking Uses