The Dial soap ad campaign that used the slogan,"Aren't you glad you use Dial? Don't you wish everybody did?" is a good example of:

Question

Quizplus · Accepted Answer

This slogan implies that using Dial soap will prevent the undesirable outcome of body odor, which can be seen as a mild fear appeal. It suggests that those who don't use Dial might have an unpleasant odor, subtly instilling a fear of social rejection or embarrassment.

The Dial Soap Ad Campaign That Used the Slogan,"Aren't You