Rational and emotional advertising appeals:
A) represent two distinctive approaches which can never be combined
B) are essentially the same
C) can be combined since consumers' purchase decisions are often made on the basis of rational and emotional motives
D) are used together only for low-involvement products
Correct Answer:
Verified
Q57: It is important that marketers ensure that
Q58: Advertising appeals that focus on the consumer's
Q59: On a global level,the _ is widely
Q60: The theme for the advertising campaign is
Q61: Which of the following statements about research
Q63: Before deciding to use a fear-appeal message
Q64: The Dial soap ad campaign that used
Q65: Dell computer has developed a significant technological
Q66: An ad for Neutrogena's Healthy Skin Anti-Wrinkle
Q67: Advertising appeals that express or imply some
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents