Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as _____ appeals.

Question

Quizplus · Accepted Answer

Fear appeals are designed to evoke fear in the target audience in order to promote a response. These appeals work by highlighting the negative consequences of not using the product or taking the recommended action, such as the danger of contracting a disease or experiencing a personal injury. The objective is to motivate people to act in their own self-interest to avoid the danger.

Advertising Appeals That Express or Imply Some Type of Physical