The theme for the advertising campaign is usually expressed in the ad through a slogan or ______.

Question

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A tagline is a short phrase or slogan that conveys the theme or message of the advertising campaign. It is often repeated throughout the campaign to create brand recognition and association. A positioning statement is a more detailed description of the brand's unique value proposition and target audience, and is generally not included in the ad itself. Consistent illustration and product shots are visual elements that may support the message or theme, but do not necessarily express it on their own.

The Theme for the Advertising Campaign Is Usually Expressed in the Ad