Trout and Ries originally described ______ as the image consumers have of a brand in relation to competing brands.

Question

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Trout and Ries described positioning as the image consumers have of a brand in relation to competing brands. Unique selling proposition refers to a specific benefit that sets a brand apart from its competitors. Inherent drama refers to the idea that every product has a story to tell. Brand image refers to the overall perception and impression consumers have of a brand.

Trout and Ries Originally Described ______ as the Image Consumers