The ________ reduces the creative theme or idea into a few words or a brief statement that reinforces the branding message.
A) slogan or tagline
B) product illustration
C) brand logo
D) consistent message
Correct Answer:
Verified
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Q51: Which of the following does NOT make
Q53: The Bessies are awards celebrating the use
Q54: The content of advertising with _ appeals
Q55: The _ are awards given to celebrate
Q56: Trout and Ries originally described _ as
Q57: It is important that marketers ensure that
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