The content of advertising with _____ appeals emphasizes facts,learning,and the logic of persuasion.
A) emotional
B) rational
C) transformational
D) subliminal
Correct Answer:
Verified
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Q51: Which of the following does NOT make
Q52: The _ reduces the creative theme or
Q53: The Bessies are awards celebrating the use
Q55: The _ are awards given to celebrate
Q56: Trout and Ries originally described _ as
Q57: It is important that marketers ensure that
Q58: Advertising appeals that focus on the consumer's
Q59: On a global level,the _ is widely
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