Advertising appeals that focus on the consumer's practical,functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

Question

Quizplus · Accepted Answer

Rational appeals focus on the practical or functional needs of consumers, emphasizing product features and benefits. These types of appeals are based on logic and reason, rather than emotions or feelings. They tend to work well for products that have a clear and specific benefit or solve a problem for the consumer.

Advertising Appeals That Focus on the Consumer's Practical,functional or Utilitarian